The chain began global expansion in 1982 when Morton and his partner, Isaac Tigrett, agreed to develop their own cafes in various cities. Morton's first Hard Rock Cafe opened near Hyde Park Corner in London.
He was a member of the Phi Sigma Delta fraternity. His twin sister is Pam Morton and his half-brother is restaurateur and businessman Michael Morton. In 1969, he graduated from the University of Denver with a B.S.B.A. Morton is the son of Arnie Morton, founder of the Morton's Steakhouse chain, and his first wife.
He is the co-founder of the Hard Rock Café (along with Isaacīurton Tigrett), a chain of casual dining restaurants. Peter Morton (born August 7, 1947) is an American businessman.
